Before going on your e-commerce website, about 95% of shoppers read your reviews and only 50% of customer will be interested in your website has 4 or more stars.
Having a negative review on your site is also necessary, so that it will look genuine to the consumers otherwise a website full of the positive review can look like fake reviews.
Ecommerce websites can use plugins form most popular review platforms such as Facebook, & Yelp by depending on website functionality. Special Offers.
Today almost every e-commerce site uses the special offer features such as providing discount coupons through social sites, emails, text and so on.
Many e-commerce sites also use the prime real estate in the header section to promote their special offers on the site.