App Store Optimization is the process of optimizing mobile applications so that your apps can achieve a higher rank in the app store search results & top charts ranking. It also similar to SEO, that’s why app ASO as also referred to as App Store SEO, Mobile App SEO, & App Search Optimization.
There are more than 2 million mobile apps in the major app stores, and from them getting your app discovered is one of the difficult things every mobile app publisher is facing today.
That is the reason it is important to understand various marketing methods or strategies for your application so that your application can easily fetch the audience towards your business. Let’s take a look at the process of your ASO marketing strategy.