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The 17 Street

Fashion for everyone

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Demand of Project

THE 17 STREET is an online clothing store based in the UAE. They are known for producing and selling the trendiest of fashion wear for women which ranges from dresses, swi-be wear, bottoms, t-shirts, jeans and much more. It is owned by two partners who wanted their online store to have an edge over others. Their brief was very clear that the online store needed to be user-friendly as well as have an engaging interface which would keep users to spend more time to browse all their products, ultimately leading to sales closures.

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Idea of Project

As this was an online shopping store that sells fashion wear, the competition was obviously high with it being around the e-commerce space. Our team at Shiv Technolabs Pvt. Ltd has to consider all the aspects while planning how to develop the online store that would enhance its presence.

We started with analyzing the project requirements and scope and then worked in-depth to know more about the target market and customers in order to get a better understanding of the project.

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Solution of the Project

Based on our initial analysis of the project and multiple meetings with the client, we decided on implementing the following, which would add that extra push to its e-commerce website.

Here’s what our design and development team worked on:

  • Added preloader logo
  • Favicon icon changed
  • Homepage custom sections with design.
  • Homepage mobile version added icons with menu in mobile menu.
  • PDP added accordion.
  • Custom popup created.
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Showcase of Project

A team of our best developers and designers were assigned to create different sections of the website. As you can see, the layout was designed as per the requirements with all the important aspects added where required. Also, custom popup that was added enhanced the overall working of the online store.

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Design of Project

Since it is an e-commerce store with a focus on fashion products, we included custom images and icons where required in order to make the website appealing and engaging.

Once the design part was completed, our development team created a robust functionality to match the design of the online store. The end results were perfect to the “T”.


Exclusive range of women wear
Latest trends
Wide range of fashion wear
Quick delivery

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