HAPPILY CHIC DESIGNS was created with the aim of providing exclusive wedding merchandise, gifts and momentos. Their entire range of products is made from their office in Florida. Till date, they have served more than 90,000 brides and now are aiming to expand their reach by developing robust features on their e-commerce website which was lacking in certain parameters. To overcome the shortcomings faced by their e-commerce store, they got in touch with us to revamp certain areas which would help expand their presence more.
The e-commerce store was lacking clear categorization of their products along with a fine description. What was needed was a complete theme makeover which would make the website more attention grabbing and user-friendly. The UI had to create a good impression on visitors right from the home page.
There were numerous discussions with the client with ideas thrown around which would spruce up the workings of the website. The final outline was charted out after a lot of brainstorming, and the design and development team at Shiv Technolabs Pvt. Ltd. started the work where many additional features were added which finally resulted as per the expectations of the client.
Ease of use backed by streamlined navigation and filtering with advanced merchandising capabilities was the need of the hour. The design team worked on the theme setup according to the brief given by the client, and the back-end development team made sure each of the feature was optimized to give error free results.
These were the features which were added to improve the website’s efficiency
The design and development team delivered a well optimized e-commerce website which was now efficient enough to focus on its target audience. The task of transforming the foremost asset of the brand and enabling it to reach customers on a global scale through the website was well accomplished.
The transformation of the website with its new intriguing design further added to the prestige of the brand that resulted in an increase in website visits.