Clothing handcrafted with love
LAUREL & MAGNOLIA is a all woman clothing brand which has established its digital presence via its e-commerce store. The clients who comprise of a mother daughter duo approached us with a simple brief and that was to give their brand a global appeal which would result in sales conversions. The fashion brand curates the trendiest of designs that draws inspiration from the modern woman who wants to look chic and presentable. In spite of their location, they deliver across the world, so they wanted their online store to have a universal appeal.
During the initial research phase, we observed that the brand specifically targetted women with a wide range of clothing that suits every occasion. So, the basic aim was to create an engaging user interface and a design which complements the brand in the right manner.
Despite having a vast product range, their online conversion rate was low and revamping the theme was on the top of our radar. The outdated design that it carried didn’t follow current UI trends and also lacked an impressive appearance.
The foremost point that was pointed out by our team was to recategorize their products, which would automatically increase their visibility and enhance the shopping experience to a great extent. Decluttering the website by removing unnecessary visual elements was also something which would help in giving a pleasing look to the online store.
The overall visual strategy was planned with the aim of placing the brand on a global scale, and that’s how the team at Shiv Technolabs. kick-started the design and development work.
The entire work done on the project included:
Streamlining the flow of the website and most importantly make it visually appealing which would increase the conversion rates was the sole aim of the client, which was fulfilled by our efficient team on time.
The end results were extremely satisfying as the entire look was changed for a more appealing one. The addition of gift card product added to its overall value. The well-designed slider also enhanced the entire look of the e-commerce store.