Digital Marketing

Tips to boost Ranking on Amazon

There are a few SEO tricks that the seller can use to rank up their products.

Optimize Your Title

Title is the first thing that your customer will search for or get attracted towards it. Your title should be relevant interactive as per your customer's search requirement. A good targeted title with relevant keywords can increase your traffic on search engine sites.

There are several keyword tools available such as Google Keyword Planner, Moz, and many more that will help you to find out the potential keywords customers use to buy any product.

If you are running sponsored products on the Amazon search team report will provide you detail and exact data of which keywords are converting for your products so that you can use them in your product title, description, background search, and bullet points.

A good product title gives as much information as is necessary to click. Fancy titles may not work on Amazon. Use the product name, quantity, etc. instead.

Right Category

Listing your products in the right category is one of the important factors. You should choose the category most relevant to your product and in which searches are high for that product. Because category will be there for some products by default but for others it has to be decided carefully between a few options.

Reviews

Reviews are one of the most important factors of ranking algorithms. Where a positive review will make a good impact on search on the other side a negative review is not good for your product ranking. You should always try to get as many reviews as possible by enticing your customers.

Use of Social Media

Social media is the important key for ranking high on search so use social media wisely and post your products & send your visitors Amazon product page. Any referral traffic is a big ranking factor of the Amazon Algorithm.

Backlinks

Backlinks are like a strong support system for your online marketing because you can backlinks to your product pages from several other websites such as social bookmarking site, directory submissions, classifieds and so on.

Use Bullet Points in Product Descriptions

It can be boring to read endless paragraphs. Sum up all features in bullets and use keywords wherever appropriate to improve your chances of getting picked up in a search.

While posting a product there are several benefits & features you want to sell your products compared to the competition. For this you have to break down your information so that it will be for the audience to read.

By breaking your product descriptions into bullet points your audience will get the information in concise. Product with bullet points tend to convert better. This also helps improve your Amazon SEO ranking and get you to earn more conversions.

An important method to adopt while describing product features is to give them in bullet points. Through bullet points you can give maximum details about the product in the easy to understanding way.

Price

Your product pricing does influence because of the Buy box. The more you stay in the buy box the more your conversion rates & sales will increase.

Parent-child products

Customers will direct to the single product page by using Amazon’s parent-child product. It will maximize your customer review.

Brand and Manufacturer

You should be aware that Amazon does not show up products that are listed without mentioning the brand or manufacturer.

Therefor always include the brand name that will help your product to come under filter when applied. It is easy for a customer to search by the quantity, brand number, model number, etc.

Your sales rank is important!

Always keep an eye on the sales number because the better your sales rank, the more you sell. Your seller rating has something to do with your sales rank so always offer your best service possible.

Answer Questions

Amazon has the feature of questions under each product that can be answered by you or the seller and past buyer. Try to give answers to all the questions accurately as more buyers will look at them.

Use Images

Image is the basic important factor of product listing but many retailers do forget. Amazon has its own image guidelines to ensure your listings are not suppressed.

Because visuals make a huge impact, retailers can use high-quality images of a minimum of 1,000 x 1,000 pixels that will enable the zoom feature so that buyers can see the product in detail from as many angles as possible. It will result much better if you upload a usage video. Image size and quality.

Complete & Review Product Listings

A listing is a chance to give more detailed information about products for your customers so fill it up in an informative way.

At the time when your performance falls look at your competitors and try to improve your listings. If you’re facing any issue then try to solve it out first.

Don’t skimp on descriptions

Always write informative and relevant description because a good product description does the job of a sales representative that makes it useful & engaging.

Process your orders efficiently

Provide your best delivery services, try to ship your orders in the next working day after receiving them. Sign-up with trusted & dependable partners. The faster & hassle-free delivery you will provide the better you will do with reviews and get a higher ranking.

Manage inventory well

Good inventory management is way better than managing a spreadsheet however there are many retailers ignore inventory to their own loss.

Exit rate

Your exit rate is the percentage of times a customer views your listing and then exits Amazon. Products with a lower exit rate will rank higher and convert more.

Time on page and bounce rate

The amount of time a customer spends on your listings will show Amazon how much customers are interested in your products.

Optimize Your Title

Title is the first thing that your customer will search for or get attracted towards it. Your title should be relevant interactive as per your customer's search requirement. A good targeted title with relevant keywords can increase your traffic on search engine sites.

There are several keyword tools available such as Google Keyword Planner, Moz, and many more that will help you to find out the potential keywords customers use to buy any product.

If you are running sponsored products on the Amazon search team report will provide you detail and exact data of which keywords are converting for your products so that you can use them in your product title, description, background search, and bullet points.

A good product title gives as much information as is necessary to click. Fancy titles may not work on Amazon. Use the product name, quantity, etc. instead.

Reviews

Reviews are one of the most important factors of ranking algorithms. Where a positive review will make a good impact on search on the other side a negative review is not good for your product ranking. You should always try to get as many reviews as possible by enticing your customers.

Backlinks

Backlinks are like a strong support system for your online marketing because you can backlinks to your product pages from several other websites such as social bookmarking site, directory submissions, classifieds and so on.

Price

Your product pricing does influence because of the Buy box. The more you stay in the buy box the more your conversion rates & sales will increase.

Brand and Manufacturer

You should be aware that Amazon does not show up products that are listed without mentioning the brand or manufacturer.

Therefor always include the brand name that will help your product to come under filter when applied. It is easy for a customer to search by the quantity, brand number, model number, etc.

Answer Questions

Amazon has the feature of questions under each product that can be answered by you or the seller and past buyer. Try to give answers to all the questions accurately as more buyers will look at them.

Complete & Review Product Listings

A listing is a chance to give more detailed information about products for your customers so fill it up in an informative way.

At the time when your performance falls look at your competitors and try to improve your listings. If you’re facing any issue then try to solve it out first.

Process your orders efficiently

Provide your best delivery services, try to ship your orders in the next working day after receiving them. Sign-up with trusted & dependable partners. The faster & hassle-free delivery you will provide the better you will do with reviews and get a higher ranking.

Exit rate

Your exit rate is the percentage of times a customer views your listing and then exits Amazon. Products with a lower exit rate will rank higher and convert more.

Right Category

Listing your products in the right category is one of the important factors. You should choose the category most relevant to your product and in which searches are high for that product. Because category will be there for some products by default but for others it has to be decided carefully between a few options.

Use of Social Media

Social media is the important key for ranking high on search so use social media wisely and post your products & send your visitors Amazon product page. Any referral traffic is a big ranking factor of the Amazon Algorithm.

Use Bullet Points in Product Descriptions

It can be boring to read endless paragraphs. Sum up all features in bullets and use keywords wherever appropriate to improve your chances of getting picked up in a search.

While posting a product there are several benefits & features you want to sell your products compared to the competition. For this you have to break down your information so that it will be for the audience to read.

By breaking your product descriptions into bullet points your audience will get the information in concise. Product with bullet points tend to convert better. This also helps improve your Amazon SEO ranking and get you to earn more conversions.

An important method to adopt while describing product features is to give them in bullet points. Through bullet points you can give maximum details about the product in the easy to understanding way.

Parent-child products

Customers will direct to the single product page by using Amazon’s parent-child product. It will maximize your customer review.

Your sales rank is important!

Always keep an eye on the sales number because the better your sales rank, the more you sell. Your seller rating has something to do with your sales rank so always offer your best service possible.

Use Images

Image is the basic important factor of product listing but many retailers do forget. Amazon has its own image guidelines to ensure your listings are not suppressed.

Because visuals make a huge impact, retailers can use high-quality images of a minimum of 1,000 x 1,000 pixels that will enable the zoom feature so that buyers can see the product in detail from as many angles as possible. It will result much better if you upload a usage video. Image size and quality.

Don’t skimp on descriptions

Always write informative and relevant description because a good product description does the job of a sales representative that makes it useful & engaging.

Manage inventory well

Good inventory management is way better than managing a spreadsheet however there are many retailers ignore inventory to their own loss.

Time on page and bounce rate

The amount of time a customer spends on your listings will show Amazon how much customers are interested in your products.

Summary

From the above discussions, it’s clear that for ranking higher on Amazon, you need to optimize your Amazon product listings. Always provide relevant and complete information about your products to the customers so that you can easily increase the visibility and sales of your products.