Choosing the right platform to sell online can make or break your eCommerce business. Wix eCommerce is a popular solution gaining momentum among business owners. But is Wix good for eCommerce? Before jumping in, it’s essential to understand how Wix for eCommerce works.
This guide covers everything necessary to make an informed decision about using Wix eCommerce to build your online store.
Is Wix Good for eCommerce?
Wix has established itself as a prominent player in the eCommerce platform market, offering a user-friendly website builder that caters to businesses of varying sizes. As of 2024, Wix holds an 18.28% market share in the U.S., powering over 1.8 million sites, making it the third-largest eCommerce platform in the country.
Many people considering Wix for eCommerce have questions about its effectiveness. The truth is, Wix has become popular due to its simplicity, affordability, and user-friendly setup, especially for small and medium-sized businesses. However, like every platform, Wix eCommerce has strengths and drawbacks.
# Strengths:
- Easy Setup: Wix simplifies store creation, even for beginners without coding experience.
- Cost-Effective: Wix plans are competitively priced, allowing small businesses to launch online stores affordably.
- Design Flexibility: Wix provides professional templates and easy drag-and-drop customization, making an attractive store design accessible to everyone.
- Integrated eCommerce Tools: Wix eCommerce includes essential tools like inventory management, secure payments, shipping options, and marketing integrations.
# Weaknesses:
- Limited Scalability: Larger businesses or stores with massive inventories may find Wix restrictive compared to platforms like Shopify.
- Advanced Customizations: Wix has limited options for advanced modifications or custom coding, which can be restrictive for stores requiring unique functionality.
Wix eCommerce is an excellent choice for smaller businesses, startups, or entrepreneurs looking for a quick, reliable, and affordable solution. If your business anticipates rapid growth or complex needs, you might consider alternative platforms.
Top Wix eCommerce Features: A Practical Overview for Online Sellers
Wix eCommerce offers practical tools designed to support online sellers effectively. Instead of simply listing features, this section presents key Wix eCommerce tools clearly, helping store owners understand their real-world value. Important Wix eCommerce features include:
# Easy Store Customization
Users can choose from over 500 professional templates. Drag-and-drop editing allows store owners to easily match their site’s appearance to their brand.
# Comprehensive Product Management and Inventory
Wix allows easy product organization, automated inventory tracking, and updates, reducing the complexity of daily store management.
# Payment Gateways Supported by Wix
Wix eCommerce integrates widely-used payment gateways, including Wix Payments, PayPal, Stripe, Apple Pay, and credit/debit cards, simplifying secure checkout for customers.
# Shipping and Fulfillment Capabilities
Businesses set flexible shipping rates and integrate popular shipping carriers directly with Wix, providing accurate, real-time shipping information to customers.
# Built-in Marketing and SEO Tools
Wix includes built-in marketing tools, such as email marketing, abandoned cart recovery, and SEO-friendly settings, to drive traffic and boost sales.
These features position Wix as a practical choice for entrepreneurs who prioritize ease of use, affordability, and reliability when launching and managing their online stores.
Create an eCommerce Store Using Wix: A Step-by-Step Practical Guide
Building an eCommerce website using Wix is straightforward, even without technical experience. This practical guide walks you through each step, from selecting templates and adding products to accepting payments and launching successfully. Follow along and get your online store up and running quickly!
Step 1: Sign Up and Choose an eCommerce Plan
First, head to the Wix website, Wix.com, and register a new account using your email address. Wix offers dedicated eCommerce plans suited specifically for online stores.
- Business Basic: Best for new businesses. Includes secure payments, unlimited products, abandoned cart recovery, and customer accounts.
- Business Unlimited: Offers advanced shipping and tax tools, subscription services, multiple currencies, and additional storage space.
- Business VIP: Ideal for established businesses. It features priority customer support, advanced analytics, and higher storage.
Evaluate your requirements carefully before choosing a plan to avoid unnecessary upgrades later.
Step 2: Select and Customize a Template
After choosing your Wix eCommerce plan, pick a professional template from over 500 eCommerce-specific options. Templates cover various industries, including fashion, electronics, digital goods, restaurants, and more.
- Select a suitable template that closely aligns with your business vision.
- Customize the template easily with Wix’s drag-and-drop editor. Adjust images, layout structure, fonts, and color schemes to fit your brand identity.
- Remember, Wix does not allow easy switching of templates once selected. Carefully preview and confirm your choice before finalizing.
Always consider the mobile view, as Wix automatically adjusts the layout for mobile devices, ensuring your store looks professional across all screens.
Step 3: Add Your eCommerce Products
Wix provides user-friendly tools for product management. Here’s how you add and organize products:
- Click “Store Products” in the Wix dashboard to add new products.
- Add detailed product information, including:
- Clear images (multiple angles recommended).
- Engaging product descriptions.
- Prices, stock availability, and product variants (sizes, colors, etc.).
- Organize products into clear categories to enhance user navigation.
- Wix’s inventory management automatically tracks stock levels, preventing overselling.
Keep your product listings accurate and visually appealing to encourage higher conversions.
Step 4: Configure Payment and Shipping
Smooth checkout processes significantly increase conversions. Wix simplifies payment and shipping configuration:
Set Up Payments
- Access your dashboard and select “Settings” → “Payments”.
- Connect payment gateways like Wix Payments, PayPal, Stripe, Apple Pay, or manual payments (e.g., cash on delivery).
- Confirm account settings and currency preferences for smooth transactions.
Configuring Shipping
- In the dashboard, click “Settings” → “Shipping & Fulfillment”.
- Define shipping methods (free shipping, flat rates, region-specific rates).
- Integrate shipping carriers (USPS, FedEx, DHL) for accurate real-time rates.
- Provide clear shipping policies, delivery timelines, and return conditions to build customer trust.
Step 5: Optimize Your Site for SEO and Marketing
SEO and marketing activities help your Wix store become more visible and generate consistent sales:
Optimize SEO
- Wix includes integrated SEO tools in the SEO Wiz within the dashboard.
- Customize your store’s meta titles, descriptions, page URLs, and alt texts for images.
- Write descriptive product names and unique descriptions containing relevant keywords.
- Improve your site’s speed and mobile usability for higher search rankings.
Integrated Marketing Features
- Utilize built-in email marketing to stay connected with your customers.
- Activate Wix’s abandoned cart recovery feature to convert incomplete transactions into sales.
- Leverage promotional tools like discount coupons and sales banners to attract shoppers.
SEO and marketing optimization increase store traffic and customer retention, leading to long-term growth.
Step 6: Publish and Manage Your Store
With your Wix store designed, products uploaded, payments configured, and SEO optimized, it’s now time to publish:
- Preview your Wix online store thoroughly before launching.
- Click “Publish” once satisfied, making your store accessible online immediately.
- Use Wix’s analytics dashboard to track visitors, sales, popular products, and customer behaviors. Regularly analyze these insights to make informed adjustments.
- Keep your content fresh, updating product details, inventory, and promotional activities regularly.
- Engage customers through continuous communication, customer reviews, and exceptional customer support to maintain trust and loyalty.
By following these practical, detailed steps, you can build an effective eCommerce store with Wix. Carefully plan your site structure, payment and shipping methods, marketing efforts, and ongoing store management to maximize Wix’s full potential as your online selling platform.
Also Read: Wix Website Costs: What You Need to Know Before Getting Started
How Much Does It Cost to Build an eCommerce Website on Wix?
When setting up an eCommerce website, understanding the total costs involved is crucial. Wix provides transparent and flexible pricing tailored for various business sizes, but there are still considerations beyond the monthly subscription fees.
Here’s a realistic breakdown of the expenses involved in developing an eCommerce website using Wix:
| Cost Factor | Approximate Cost | Description |
|---|---|---|
| Wix Subscription Plan | $27 – $59 per month | Business Basic ($27), Unlimited ($32), VIP ($59). |
| Domain Name | $10 – $20 per year | Custom domain registration (e.g., mystore.com). |
| Payment Processing Fees | 2% – 3% per transaction | Fees from payment gateways like PayPal or Stripe. |
| Premium Apps & Integrations | $5 – $50 per month | Additional features like email marketing, analytics, or shipping integrations. |
| Professional Design & Development (optional) | $500 – $3,000+ (one-time cost) | Costs of hiring Wix designers or developers for advanced customizations. |
In total, you can realistically start your Wix eCommerce site for approximately $350–$1,000 annually if building it yourself, with professional customization pushing costs higher.
Wix vs Shopify vs WooCommerce: Which One is Suitable for Your eCommerce Store?
Choosing the right platform depends on your store size, technical skill, budget, and long-term plans. Wix, Shopify, and WooCommerce are three leading options, but each serves different needs. Here’s a realistic, side-by-side look at how they compare:
| Feature | Wix | Shopify | WooCommerce |
|---|---|---|---|
| Ease of Use | Drag-and-drop builder, very beginner-friendly | Focused on eCommerce, clean dashboard | Requires WordPress setup; more technical |
| Cost (Starting) | $27/month (Business Basic plan) | $39/month (Basic plan) | Free plugin; hosting from ~$10/month |
| Design Flexibility | 500+ templates, visual editor | 100+ themes, limited drag-and-drop | Unlimited customization with WordPress themes |
| Customization | Great for small edits, limited backend control | Strong app ecosystem, but costly for advanced needs | Highly customizable, developer-friendly |
| Hosting | Included in all plans | Included | Separate hosting needed |
| Security | SSL, PCI compliance, and automatic updates | SSL, PCI compliance, managed security | Depends on the hosting provider and plugins |
| Payment Options | Wix Payments, PayPal, Stripe | Shopify Payments, PayPal, Apple Pay, more | All major gateways via plugins |
| Apps & Integrations | 300+ apps (marketing, bookings, analytics) | 8,000+ apps via Shopify App Store | 55,000+ WordPress plugins available |
| Scalability | Best for small to mid-size stores | Scales well for fast-growing businesses | High scalability with a strong hosting setup |
| Customer Support | 24/7 live chat, callback support (on premium plans) | 24/7 live chat, phone, and email support | Community support, forums, and direct help depend on hosting |
| Reviews | 4.2/5 | 4.5/5 | 4.4/5 |
| Best For | Small businesses, creatives, and first-time sellers | Growing brands, dropshipping, and multi-channel sellers | Experienced users, custom store needs, and content-heavy stores |
- Choose Wix if you want a simple, all-in-one solution with fast setup and you’re running a small or medium-sized store.
- Choose Shopify if you plan to grow aggressively and want robust tools out of the box without worrying about hosting or security.
- Choose WooCommerce if you need full control over every aspect of your store and don’t mind managing technical details.
Each platform has its strengths. Your decision should align with your business goals, comfort with technology, and how much time you’re willing to spend on setup and maintenance.
Build Your Wix eCommerce Store with Experts at Shiv Technolabs
If you’re planning to launch or refine your Wix eCommerce store, working with an experienced team can make a major difference. At Shiv Technolabs, we specialize in crafting tailored Wix solutions that help businesses set up fast, sell efficiently, and grow with confidence.
Whether you’re starting from scratch or improving an existing store, our Wix development services cover:
- Custom design aligned with your brand identity
- Full eCommerce setup, from product pages to payment gateways
- Mobile-friendly layouts and performance tuning
- SEO setup and marketing integrations
- Ongoing support and maintenance
Let’s build a store that not only looks great, but works just the way you need it to.
Conclusion
Wix for eCommerce provides a simple yet effective way to create online stores. It’s well-suited for beginners, small businesses, and entrepreneurs looking for a user-friendly and affordable platform. After reviewing Wix eCommerce features, templates, payment systems, marketing tools, and common mistakes to avoid, you should now have a clear picture of what to expect.
If you’re thinking of building your store quickly, without writing code or facing high Wix eCommerce development costs, Wix is a smart choice. Need help getting your store off the ground? Shiv Technolabs offers expert Wix development services to help you create a professional, sales-ready online store that fits your business goals. Reach out to us now!
