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Ed-a-mama started as a children’s clothing brand and quickly became a favorite for parents. Their app is easy to use, fun to browse, and focused on quality. It’s a great example of how a niche eCommerce app can succeed with the right idea and execution.
If you’re planning to build an eCommerce app like Ed-a-mama, this guide walks you through the must-have features, development steps, and how much it might cost.
Why Build an eCommerce App Like Ed-a-mama?
Ed-a-mama’s app is a great example of how a focused eCommerce experience can drive real results. It shows what’s possible when you build for a specific audience and keep things simple.
Here’s why building a similar eCommerce app makes sense:
- Strong Audience Connection: The app speaks directly to parents shopping for their kids, with friendly language and relevant filters (like age, size, and fabric type).
- Simple and Visual Design: Clean screens, large product images, and easy checkout create a friction-free shopping experience.
- Mobile-First Convenience: Parents can browse, buy, and track orders on the go, without using a desktop or switching to a website.
- Better Customer Retention: Features like wishlists, order history, and loyalty rewards make users return again and again.
- Direct Brand Communication: With push notifications and in-app offers, brands can stay connected without relying on ads or third-party platforms.
- Higher Conversions: Fast checkout, clear size guides, and trust-building elements like reviews increase the chances of a sale.
Apps like Ed-a-mama prove that niche eCommerce, when done well, can outperform broader marketplaces by offering what users want — clarity, speed, and trust.
Top Features of an eCommerce App Like Ed-a-mama
To attract and retain users, your eCommerce app must offer useful features backed by a simple design. Below are the core eCommerce app features that brands like Ed-a-mama use to grow sales and loyalty.
1. Easy Login and Signup
Allow users to register using email, phone, or social media. Add OTP-based login for security and ease of use.
2. Product Catalog with Filters
Create clean product listings. Allow sorting and filters based on price, category, size, and color to help customers find what they need quickly.
3. Smart Search Function
Include a powerful in-app search that predicts queries, corrects spellings, and shows instant results.
4. Add to Cart and Wishlist
Let users save products or buy them in one click. Make sure the cart remembers items across sessions.
5. Secure Payment Integration
Support all major payment methods like credit/debit cards, UPI, wallets, and net banking. Payment gateway integration is critical for any eCommerce app.
6. Order Tracking System
Add a live tracking feature so users can follow their order from dispatch to delivery.
7. Push Notifications
Use push notifications to send alerts about sales, new arrivals, or delivery updates.
8. Customer Reviews and Ratings
Help shoppers make decisions by showing ratings and written reviews for each product.
9. Loyalty Program and Discounts
Encourage repeat shopping by offering reward points, referral bonuses, and promo codes.
10. Admin Panel for Store Management
Let your team manage inventory, orders, product uploads, and support tickets from a single dashboard.
Additional Features – Make Your eCommerce App Engaging
Want your eCommerce app to stand out? These optional features can improve the customer experience and increase engagement:
- Virtual try-on with AR for clothes or accessories
- Gift-wrapping and personalized messages
- In-app live chat support
- Personalized product suggestions
- Social sharing options for purchases
Tech Stack to Build an eCommerce App
Choosing the right tech stack for eCommerce app development ensures your app is reliable, fast, and easy to scale.
| Module | Recommended Technologies |
|---|---|
| Frontend (App UI) | React Native or Flutter |
| Backend | Node.js or Django |
| Database | PostgreSQL or MongoDB |
| Payments | Stripe, Razorpay, or PayPal |
| Hosting | AWS or DigitalOcean |
| Analytics | Google Analytics or Mixpanel |
| Notifications | Firebase or OneSignal |
Must Read: Build an eCommerce App Like Alibaba
Steps to Build an eCommerce App Like Ed-a-mama
Creating an eCommerce app like Ed-a-mama requires more than just coding. The entire process needs to reflect the style, audience, and user flow that made the original app work so well. Here’s how we build an eCommerce app with the same impact:
1. Understand the Product and Target Audience
Start by defining your niche. Ed-a-mama focused on sustainable kids’ clothing.
What will yours offer — eco-friendly fashion, toys, or educational kits? Your app must speak to both parents and kids through its branding, language, and product mix.
2. Design a Clean and Playful User Interface
The design must be joyful, colorful, and age-appropriate. Think soft fonts, large product images, easy-to-tap buttons, and short texts.
3. Plan Core Features Based on Ed-a-mama’s App
We map key user actions: browsing, filtering by age or product type, reading reviews, and quick checkout.
Features like wishlist, size guides, loyalty points, and simple product returns are not optional—they’re expected by users in this niche.
We also must plan for:
- Filters for kids’ age groups (e.g., 0–2 yrs, 3–5 yrs)
- Visual product tags like “New,” “Organic,” or “Soft Cotton”
- Stock alerts and “Back in stock soon” banners
4. Develop the Backend with Inventory Logic
We build a backend that supports child-focused inventory categories, product badges (e.g., “eco-certified”), and size availability management.
Ed-a-mama’s strength lies in keeping stock info accurate, especially during flash sales or limited runs.
5. Add Child-Safe Payment and Checkout Experience
Parents must feel safe while making payments. We integrate trusted gateways like Razorpay, Stripe, or PayPal. We also include:
- One-click checkout for repeat buyers
- Cash-on-delivery toggle
- Address saving for faster ordering
We test the payment process to avoid drop-offs caused by complicated forms.
6. Build a Personalized Order Flow with Notifications
Parents expect updates: order received, shipped, and delivered. We add friendly push messages and SMS alerts that use simple, reassuring language.
Example: “Your little one’s outfit is on its way!”
7. Test with Real Parent Users
We don’t just test for bugs—we test for experience. We invite real parents to use the app and gather feedback on navigation, product sorting, sizing info, and checkout flow.
This ensures your app isn’t just functional—it’s useful.
8. Launch, Monitor, and Roll Out Loyalty Programs
Once live, we monitor what users buy, how they move through the app, and where they drop off.
Based on this data, we help you launch targeted discounts, first-time offers, and loyalty rewards — all features that helped Ed-a-mama grow fast.
Cost to Develop an eCommerce App Like Ed-a-mama
Building an eCommerce app like Ed-a-mama involves multiple cost factors—feature set, user interface, backend, payment systems, and more.
Below, we’ve broken down the pricing into logical sections to help you plan better.
1. Estimated Development Cost Based on App Type and Scale
The type of app you want to build—basic, mid-level, or full-featured—impacts the overall cost significantly. Here’s a general cost breakdown depending on your scope.
| App Version | What’s Included | Estimated Cost |
|---|---|---|
| Basic MVP | Listings, cart, payments, simple UI | $15,000 – $25,000 |
| Mid-Level App | Reviews, wishlist, loyalty, filters | $30,000 – $50,000 |
| Advanced App | AR preview, analytics, live chat support | $60,000 – $90,000+ |
This helps you decide what version to start with, depending on your budget and timeline.
2. Detailed Feature-Wise eCommerce App Development Costs
Each core feature adds to your total investment. Below is a breakdown of what you might spend on key eCommerce features commonly found in apps like Ed-a-mama.
| Feature | Approx. Cost Range |
|---|---|
| User Login & Authentication | $1,000 – $2,000 |
| Product Catalog & Filtering | $2,500 – $4,000 |
| Search Functionality | $1,500 – $3,000 |
| Cart + Wishlist System | $2,000 – $3,500 |
| Payment Gateway Integration | $2,000 – $4,000 |
| Push Notifications (Firebase, etc.) | $1,000 – $2,000 |
| Order Tracking & Delivery Updates | $1,500 – $2,500 |
| Loyalty & Reward Points Module | $1,500 – $3,000 |
| Admin Panel & Inventory Tools | $3,000 – $5,000 |
Use this information to choose features based on your business needs and rollout strategy.
3. Development Cost by Team Type and Hiring Model
Who you hire also impacts your cost—freelancers are cheaper but riskier, while experienced companies offer full support and reliability.
Here’s a cost estimate by team type.
| Team Type | Best For | Hourly Rate (Avg.) | Project Cost Estimate |
|---|---|---|---|
| Freelancers | Small MVPs, early testing | $15 – $40/hr | $8,000 – $20,000 |
| Offshore Agency | Full app development | $25 – $60/hr | $20,000 – $60,000 |
| In-House US/UK Team | Complex & enterprise apps | $80 – $150/hr | $70,000 – $150,000+ |
Hiring a skilled team like Shiv Technolabs gives you better control, faster delivery, and support after launch.
4. Estimated Cost for Single vs. Multi-Platform Apps
Whether you’re building for Android, iOS, or both will also affect the budget. Here’s what it usually looks like:
| Platform Choice | Development Scope | Estimated Cost |
|---|---|---|
| Android Only | One platform | $15,000 – $30,000 |
| iOS Only | One platform | $15,000 – $30,000 |
| Both Platforms | Shared backend, dual frontend | $35,000 – $60,000+ |
For faster go-to-market, many startups start with one platform, then expand.
To get your eCommerce app like Ed-a-mama, the cost typically ranges between $15,000 and $90,000, depending on features, platforms, and development approach.
Need an exact quote? Shiv Technolabs offers free consultations where we estimate costs based on your specific feature list, tech stack, and timeline.
Why Choose Shiv Technolabs to Build Your eCommerce App?
At Shiv Technolabs, we don’t just build apps; we help businesses launch digital products that people use and enjoy. With proven experience in eCommerce app development, our team understands what it takes to create apps like Ed-a-mama — fast, functional, and tailored to your audience.
From clean UI design and secure payment systems to scalable architecture and post-launch support, we cover everything you need to build and grow your online store.
Whether you’re starting from scratch or expanding an existing brand, we work closely with you to deliver results that match your business goals, without the jargon, delays, or inflated costs.
👉 Let’s build something great together. Request a free quote or contact us today.
Conclusion
Ed-a-mama shows how a well-designed eCommerce app can drive brand loyalty, simplify shopping, and support business growth. If you’re planning to build a similar app, focusing on the right features, user experience, and development team is key.
From choosing your tech stack to setting a realistic budget, every step matters. With the right guidance and a clear roadmap, your eCommerce app can stand out — whether you’re targeting kids’ fashion or any other niche.
Ready to bring your idea to life? Shiv Technolabs is here to help you build, launch, and grow your app with confidence.
